PlayStation 3 became cheaper and Sony started building a reputation that its first-party studios would go on to become a massive reason why to buy a PlayStation, started by the launch of Uncharted 2 from Naughty Dog and a new slimline PS3 to build itself back up again (although Nintendo Wii won that particular generation outright). All that thanks to some absurd policy decisions on the part of Microsoft that Sony famously took advantage of at that year’s E3 ( massively) as well as a cheaper price on PlayStation 4’s part.īoth systems did eventually claw their way back to some success following their original launches.

On the flipside of that, for the start of the eighth generation in 2013, Sony had already beaten Microsoft before a console unit of PlayStation 4 or Xbox One was sold.

At the turn of the seventh generation around 20, Microsoft had already effectively beaten Sony thanks to Xbox 360’s year-and-a-half headstart on the market through cheaper pricing and a very enticing second-year lineup headlined by the launch of Gears of War compared to PlayStation 3’s famous $599 pricing, a launch lineup that while not bad wasn’t exactly enticing either and a lot of arrogant hubris on Sony’s part ( by its own admission) following the success of the two PlayStation consoles before it.

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